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Career Coaching Case Study: From Self-Doubt to Startup Success
When Emma, a senior leader in tech, found herself doubting her next move, coaching helped her find clarity, confidence, and courage. Read how she went from uncertainty to founding a funded startup

Vicky Pike
Oct 205 min read


Coaching for Women in Tech in London: From Self-Doubt to Promotion
One woman’s journey from self-doubt to promotion shows how coaching helps women in tech in London gain clarity, confidence, and career momentum.

Vicky Pike
Aug 124 min read
June 12th 2025 Newsletter
Welcome back to my newsletter. You’re receiving this because we’ve worked together, connected through coaching, community, conversation,...

Vicky Pike
Jul 103 min read


Why product coaching is a startup’s best investment
In the fast-paced world of tech startups, product decisions can make or break a company. Whether you're pre-seed or post-MVP, the...

Vicky Pike
Jun 305 min read


From Success to Fulfilment: A VP’s Personal Product Strategy
He’d built award-winning teams, launched high-impact platforms, and hit every major metric but something still felt off. In this case study, I share how a VP of Product used product-led thinking to translate a vague sense of disconnection into a clear, energising life strategy.

Vicky Pike
Jun 113 min read


Product Led thinking for use in leadership coaching
At the heart of every great product is a clear sense of purpose.” Marty Cagan, Inspired.
What if you applied that same clarity and intentionality to your life? In this blog, I introduce the Vision-to-Action Framework, a five-step personal strategy tool I use with coaching clients to help them reconnect with their “why,” set meaningful goals, and design a life that aligns.

Vicky Pike
Jun 106 min read


Coaching senior leaders in Tech and Product
Senior tech and product leaders: CTOs, Directors, Heads of Product, and VPs often face decision fatigue, emotional overload, and strategic isolation. This blog explores why executive coaching is essential for preventing burnout and enabling high-level leaders to move from firefighting to focused, intentional leadership.

Vicky Pike
May 195 min read


Effective SaaS Product Management
Buying a SaaS platform is the easy part, but delivering business value from it? That’s the real challenge. In the world of SaaS product...

Vicky Pike
May 134 min read


Why PIM implementations Fail and how to fix them
This executive-level guide explores why many Product Information Management (PIM) implementations underperform or collapse entirely. From...

Vicky Pike
Apr 11 min read


Coaching teams through failure
Success of a team through failure and what it takes to be a high performing team

Vicky Pike
Nov 27, 20242 min read


Product Coaching at Tech Startups
I was thrilled to be invited to submit a feature for the superb Startups Magazine entitled "Beyond Mentorship: the critical benefits of...

Vicky Pike
Nov 13, 20244 min read


The power of group coaching
This case study outlines the transformation of nine high-potential female engineers in the technology division of an FTSE 100 retailer...

Vicky Pike
Sep 13, 20244 min read


Coaching high performing product teams
ABSTRACT 1. High-performing teams thrive on synergy, collaboration, and collective excellence, but what if your team isn't performing at...

Vicky Pike
Aug 26, 20242 min read
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