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Building executive presence for women in tech, without becoming someone you’re not
Discover how women in tech can build authentic executive presence without changing who they are aligning identity with authority and leading from self-trust, not performance.

Vicky Pike
Nov 95 min read


Attribution Bias in Tech Leadership: When Expertise Isn’t Enough
Attribution bias quietly shapes how women in tech are seen: credited for collaboration, not strategy; delivery, not direction. This article explores how it impacts career progression for senior women in data and engineering, and the practical ways to reclaim recognition, confidence, and control.

Vicky Pike
Oct 225 min read


Coaching for Women in Tech in London: From Self-Doubt to Promotion
One woman’s journey from self-doubt to promotion shows how coaching helps women in tech in London gain clarity, confidence, and career momentum.

Vicky Pike
Aug 124 min read


From Bias to Brilliance: Women in tech coaching
Unconscious bias shows up in the smallest moments: being interrupted, overlooked, or held to higher standards; and it chips away at confidence, clarity, and energy. This blog unpacks the data, the impact, and the coaching strategies that help women in tech break free from the double bind of leadership. If you’ve ever felt the need to prove yourself twice as hard just to be seen, this one’s for you.

Vicky Pike
Jun 55 min read


Fixing the Flaws in Unconscious Bias Training
Unconscious bias training is intended to boost diversity, equity, and inclusion (DE&I), except the leadership gap persists, and workplace...

Vicky Pike
Mar 133 min read


Unconscious Bias surfacing in performance reviews
Women face a tricky balancing act every single day: expected to lead but penalised for how they do it. A Textio analysis of 23,000...

Vicky Pike
Feb 51 min read


Active Allyship - Are you doing enough?
Sheryl Sandberg's LeanIn.org organisation found that women are significantly more likely to suffer from microaggressions than men, with...

Vicky Pike
Oct 14, 20241 min read


DE&I Training: A 3-step approach
Approach to upskilling your workforce with DE&I

Vicky Pike
Sep 4, 20241 min read


DE&I: The "Broken Rung" persists
Did you know the 2023 Women in the Workplace report highlights a persistent issue in the “broken rung” for the 9th year in a row, and...

Vicky Pike
Jun 30, 20241 min read


If you don't capture DE&I data, you can't measure it
One thing we know for sure: if you don't capture DE&I data, you can't measure it, and therefore can't improve it. But where do you start...

Vicky Pike
Jan 7, 20241 min read


50 Ways to Fight Unconscious Bias
Reducing bias is essential to fixing the broken rung, i.e., the biggest barrier women face into their first step into management on their...

Vicky Pike
Nov 26, 20231 min read
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