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Ideara with Vicky Pike - Executive Coach for Senior Women in Technology

Unconscious Bias surfacing in performance reviews

  • Writer: Vicky Pike
    Vicky Pike
  • Feb 5, 2025
  • 1 min read

Updated: May 19, 2025

Women face a tricky balancing act every single day: expected to lead but penalised for how they do it.


A Textio analysis of 23,000 performance reviews (Oct 2024) found:


📌 76% of high-performing women received negative feedback vs. 2% of high-performing men.


📌 88% of top-performing women were critiqued on their personality—called "abrasive, bossy, emotional." Just 12% of men received the same.


📌 Men were more like to receive feedback focused on skills, achievements, and contributions—not personality.


This reflects deep-seated biases, often unconscious. 


Awareness is just the first step, real change happens when we challenge biases, take action, and rewrite the narrative.

 
 
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