Attribution bias quietly shapes how women in tech are seen: credited for collaboration, not strategy; delivery, not direction. This article explores how it impacts career progression for senior women in data and engineering, and the practical ways to reclaim recognition, confidence, and control.

When Emma, a senior leader in tech, reached a crossroads in her career, she found herself questioning her confidence and next move. Through career coaching, she gained clarity, confidence, and the courage to take a bold step — going from uncertainty to founding a funded startup. This case study explores how coaching supported her transition from self-doubt to decisive action. Read here.

Hi there, Welcome to my newsletter. Today I want to share a story about quiet courage; the kind that grows when the right support surrounds you. One woman from my last group coaching cohort told me: “The confidence I gained from the group enabled me to apply for a promotion… which I got.” But it didn’t start with confidence. It began with: “I’m not ready.” Through coaching, she discovered how loaded that phrase was. Beneath it, she found doubt; an overactive inner cri