Ideara Resources

Discover how women in tech can build authentic executive presence without changing who they are aligning identity with authority and leading from self-trust, not performance.

Attribution bias quietly shapes how women in tech are seen: credited for collaboration, not strategy; delivery, not direction. This article explores how it impacts career progression for senior women in data and engineering, and the practical ways to reclaim recognition, confidence, and control.

Unconscious bias shows up in the smallest moments: being interrupted, overlooked, or held to higher standards; and it chips away at confidence, clarity, and energy. This blog unpacks the data, the impact, and the coaching strategies that help women in tech break free from the double bind of leadership. If you’ve ever felt the need to prove yourself twice as hard just to be seen, this one’s for you.

This case study outlines the transformation of nine high-potential female engineers in the technology division of an FTSE 100 retailer over a six-month coaching programme. The programme focused on strengthening the foundations of leadership presence, visibility, and authority required for progression. These foundations form the early building blocks of executive presence in technology leadership. By the end of the engagement, 50% had achieved promotion, and all had made measu